SCREAMFEST
Augmented Reality Poster
Designed in: Adobe Aero, Adobe After Effects, and Adobe Photoshop.
This interactive AR poster was designed as a mock concept for Screamfest, Los Angeles' premier horror film festival. The goal was to enhance audience engagement by transforming a traditional event poster into an immersive experience.
Passersby can scan the QR code with their phones to activate animated elements through augmented reality, making the poster come to life. The bold red-and-black color scheme immediately grabs attention, while the screaming faces not only align with the horror theme but also suggest movement, encouraging interaction and discovery.
Try it yourself! The screaming faces are brought to life through the Aero app with an animation. Download the Adobe Aero app, scan the QR code, and hold your camera up to the static image.
